With this design, I wanted to take a conservative approach to the lettering, something legible, yet still creative. It was a challenge to strike the perfect balance. The design needed to be simpler for easy readability, but I also didn’t want it to be overly simple because it could lose its creative edge. For me, the most important element to focus on was flow. Once flow was established, I shifted my attention to rhythm. I created rhythm by designing the letters to form a wave-like motion, moving back and forth across the page. This wave also helped create a sense of balance between the black and white spaces, distributing them more evenly throughout the composition.

The main goal of this project was to gain a deeper understanding of the forms and shapes that make up letters. When layering black and white letters and numbers, the readability of the forms decreases, but this allows parts of the letter anatomy to be emphasized or hidden. This creates an interest in the forms. While working on this project, I ran into some challenges with maintaining flow. Certain typefaces wouldn’t line up the way I envisioned, and incorporating numbers without making them feel like an afterthought was surprisingly difficult. I also struggled with getting all the blacks to match. A  few of the black areas would keep reverting to their original shade, even after I thought they were corrected. The hardest part of the project was the beginning when the possibilities were endless. But once I pushed past that, I enjoyed the problem-solving process. I experimented by changing typefaces, adjusting angles, and rearranging elements until things felt right. One of the most helpful aspects of this project was having two midway critiques. Receiving feedback and seeing how others interpreted my work helped me push the design further and elevate the final result.